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Sounds too good to be true, right?  

Well, to be frank, if you want to leave money on the table, it's not.

 

Social media management is crucial for all businesses and individuals looking to build their online presence, connect with their audience, and achieve their marketing and business goals effectively.  If you're actively engaging with your audience, you're building trust.  Every customer seeks a personal touch to their experience, and this is your opportunity to not only build brand awareness, but also, build a competitive edge and covert those conversations into ROI.

I'm a small business owner like you.  I grew my store's customer base organically by pounding a digital pavement, and I've learned all the tricks, I know all the bold promises of agencies, and I've seen the talking heads on social media advertising.

The fact is, results are slow unless you're paying for something that quite literally isn't real.  Anything that boosts your following quickly is going to scatter it across a platform of millions of users who are unlikely to follow you for anything other than pretty pictures.  The goal is to scale your following down to the people who want to see your content and who want to patronize your business.  

As a tool, social media is a free service that could be driving customers, donors, and patrons your way continuously if done right.

 

Ready to talk?

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Content Creation

We don't just setup your social media pages or generate backlinks to your website, we're content creators, too, who will help you build a story with high resolution photography, videography, narration, ghost writing, and graphic design.  We make house calls, taking the hard work off your plate.

Content Distribution

So many companies rely solely on the top social media platforms to distribute their content without understanding the demographic or the algorithm that continually penalizes them.  We will push your content to platforms where you'll be seen while growing your current following.

Brand Visibility

Did you know the customer churn rate for businesses can be upwards of 15% per year?  If you're not building brand visibility with new, potential customers, your customer base will quickly erode.  Brand visibility is important to the survival of any business, but especially new and small businesses.

Six Point Strategy Goals

Lead Generation

You have to think of every click, every scroll, every view as a potential lead for your business.  The wider your berth, the larger your lead pool.  If you're fundraising or simply trying to leverage larger profits, you need all the views you can get.

Engagement

It's simply not enough to post great content.  I've said it over-and-over again.  Being original, being well-liked, or being picturesque only gets you so far.  Engagement like a conversation you're having in the moment with your customer.

Customer Service

Most businesses think their entire role is sales - sell, sell, sell that product, that service, that contract - but the fact is, it's customer service.  Even if it's as simple as "what are your hours?" your response time matters, because your customer could go elsewhere quickly.

Why Pay More?

Cost-effective Solutions

Example

A company eliminated its value-added services, and thus, its website in May 2024.  The company had a strong social media presence of over 10,000 followers across its platforms, an average organic engagement rate of 3%, and a reach of 41,000 people a month.  

Sales for February - April 2024 totaled $46,850 with 904 sales.  This included website, social media management, and e-mail campaigns.

Sales for May - July 2024 totaled $31,609 with 769 sales.  This included only social media management.

That means, the company's website and e-mail campaign's only comprised 33% of their new or returning business, while 66% of the company's social media brought in revenue and generated new leads.  

As a brick-and-mortar retail business, they relied heavily on building customer relationships before the customer walked through the door.  They posted new products, customer testimonials, and general activities happening at their business, which continued to attract the attention of a prospective pool of three billion active social media users who were able to get a feel for the business before they stepped through the door.  They built an active, engaged community around their brand, and they still rank #2 on Google.

This is only one example of the type of return on investment small and large businesses can see with the proper use of the social media tools available and free to everyone.  It's simply a matter of beating the algorithm for the maximum yield.

Targeted Paid Advertising

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Targeted social media advertising enables advertisers to reach the right people with the right message at the right time, making it a crucial tool for modern digital marketing strategies.  Targeted advertising reduces wastage by showing ads only to users who are more likely to be interested in the product or service. This efficiency maximizes the return on investment (ROI) for advertisers, as they spend money reaching those who are more likely to convert.

We offer a/b testing and campaign setup as a value-added service.  You pay the cost directly to the platform, and we manage all aspects of your campaign for you.  Let us help you target your paid advertising through metrics investigations.

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